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During the past 18 years Business Dynamics has worked with a broad range of
companies, such as Cargill, Cummins Power Generation, Dow Corning, International
Dairy Queen and Sonoco, to name a few.
Over the years we have found that delivering customer value leads to customer retention and revenue
growth.
Business Dynamics seeks to transform its client organizations into the
clear-value leaders in their industries.

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Company Overview
Business Dynamics is a consulting firm that specializes in helping companies
enhance their sales and profits by becoming the customer value leader in their
key markets. Headquartered in Minneapolis, MN we have over 18 years experience
serving both business to business and business to consumer companies ranging
from the Fortune 50 to emerging growth start-ups.
Business Dynamics’ programs include the Relative Value Position (RVP)
strategic assessment survey program which identifies your customers’ and
prospects’ product, service and cost priorities (i.e., what they value most)
when selecting a supplier or retailer and your company’s standing on these
priorities relative to the competition.
Our Competitor Studies complement the RVP program. These
studies provide insights into your competitors' strengths and weaknesses through
in-depth interviews with competitor staff, competitor customers and industry
experts.
Our innovative Value-Based Selling program teaches company sales
professionals how to increase their productivity by focusing on what customers’
value – their priorities – rather than purely on price.
Other Business Dynamics offerings include our Performance Plus program
which helps companies adjust their work climate in ways that enhance
customer-service and sales staff performance and work place morale. Additional
professional services focus on Negotiation Training and Strategic and
Action Planning Support for client management teams.
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